A special application was developed for the release of Twilight’s second movie, New Moon.
Across Sao Paulo’s subway system, interactive posters were available to users, where they could transform themselves into werewolves or vampires using the application, watch trailers and a special message from the actors, and also download a mobile application through bluetooth.
New Moon: Touch Screen Posters transforming users to Werewolves and Vampires from ginga on Vimeo.
